It's January when Retailers move Exercise and Diet Food to the Front

Just walked through Target and CVS today. They are restocking all of the Christmas shelves with exercise clothes and diet foods. What is different this year is low carb is front and center. Costco had all sorts of exercise equipment, but Costco even had Atkins shakes for the first time (only chocolate.)

All of this movement at the retail level is masking the concern at the manufacturing level -- at least for the low carb foods. Many great articles are being written about Atkins sending the price of eggs and beef up (despite the neglible potential for mad cow.) Pasta and breadmakers seem to be broken into two camps, some who want to fight and educate against the trend and some who want to give in and sell low carb versions. (From my seat, the companies should have started developing low carb versions six months ago and already have them on the shelves. Those that have them on the shelves already will win big.)

The best all-around article I have seen is this Fortune article by Matthew Boyle.

When did carbs replace fat as nutritional enemy No. 1? What does it mean for the pork-rind industry? Is Wonder Bread toast? And what the heck is ketato? How low-carb mania is roiling the food business.

Read the whole thing. Take special note of the reference to Heinz coming out with a low carb ketchup! Heinz announced it on October 3 --I can't wait. My husband will be overjoyed. He can't stand most low-carb ketchups.

Comments

[Anne]

The Neanderthin book I reference in one of my posts has recipes for barbeque sauce, ketchup, etc. The diet itself is kind of Extreme Atkins -- the author believes Dr. Atkins was on theright track, but didn't fully follow through.

[Katherine]

Anne,

Have you tried the recipes? Do they take a long time to make? (Since I allocate time to preparing most of my food myself, ie, without it already being processed, I like to have some things I can take out of a container.)

Katherine