I was so happy when Michelob Ultra appeared on the market with its great ad campaign that highlighted carbs. For a low-carb devotee, it showed that American companies were willing to buck the "experts" and provide consumers with what they wanted -- and what consumers found worked.
With the internet, the "reformation", which, according to the blogger Armed Liberal, "is the notion is that truth might not have to be derived from a priesthood," is happening in industry after industry. In this case, the priesthood is the group of politically correct nutritionists that seem to see a difference between carbs but don't want to acknowledge that any fat can be good for you at any point.
When I went out, I asked for a Michelob Ultra. If they didn't have it, I ordered a soda. (Does anyone know the profit margin between a soda and a beer?) It was the only way my voice could be heard.
I love watching the beer ads now. They each try to top each other with the low-carb claims. Low carb is mainstream when you get pummelled with it on ads during the football game.
Brand |
Calories |
Carbs |
|
Michelob Ultra |
95 |
2.6 |
|
Miller Lite |
96 |
3.2 |
|
Amstel Light |
95 |
5 |
|
Coors Light |
102 |
5.0 |
|
Bud Ice Light |
110 |
6.5 |
|
Corona Light |
109 |
6.5 |
|
Bud Light |
110 |
6.6 |
|
Busch Light |
110 |
6.7 |